Corporate Identity Questionnaire
Corporate Identity Questionnaire
Your Business
What is the name of your business?
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Describe in one sentence your business/service.
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What are your business short, medium, and long term goals?
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Who are your main competitors and how do you differ from them?
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What do you like or dislike about your competitor’s branding?
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Who are your potential clients?
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YOUR LOGO
Do you have a specific idea in mind for your logo?
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Do you want to use existing brand colours or a particular range of colours?
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Are there any colors that you do not want to use?
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Do you have a particular font you would like to use — or ones you definitely do not want to use?
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What words should describe your logo?
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What message or emotion do you want your logo to portray?
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Does your logo have a tagline? If yes, is your tagline to appear with your logo on all of your branding?
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What logos do you like and why?
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If this is a redesign, what elements from your old logo (identity) do you like or dislike?
Do you want your logo to include text only, text and graphic, or graphic only?
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PRACTICAL BITS
Would you like any additional design services alongside your new logo? (eg. business cards, letterhead and other stationery, social media icons/banners, advertising material, etc.)
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Is there anything else you’d like us to know?
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Local Marketing Audit
First Name
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Last Name
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Email
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Phone
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Website
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