Although there are people who turn to local SEO to find lawyers within their area, some individuals go to lawyer directories for a broader list of professionals. That’s why some lawyer directories still rank high on Google search engines. Lawyer directories are channels for lawyers from different areas to generate leads, enhance your firm’s online reputation, and boost your ranking in online search results.  What Are the Types of Lawyer Directories? If you’re planning to sign up for any lawyer directory, you should identify the types of online directories you can use to maximize your digital footprint. Every directory

Commonly, organizations use SWOT Analysis to assess their current position before they decide on any new strategy. Nowadays, as businesses are shifting to the online market, marketers are now using SWOT Analysis to come up with their Seach Engine Optimization (SEO) strategy.  And with good reason. With SWOT Analysis, you find out what’s working well with your business and what’s not good. You try to set goals and come up with actionable plans on how to get there. The technique might be simple but doing a SWOT Analysis allows you to get an overview of your business’s current situation

Meta Descriptions contribute to your search rankings. That’s why knowing how to craft an effective meta description is crucial to your search engine optimization (SEO) strategy. But how do you create an effective one line with limited characters? First, let’s get to know what meta descriptions are and why they are important. What Are Meta Descriptions? Your meta description is typically the section below your page title on the search engine that shows what your page is about. It gives you the opportunity to convince search engine users that your page has what they are looking for.  This is

For SEO beginners, tackling technical SEO can be tricky. But with the SEO environment becoming more and more competitive, businesses or online marketers can no longer shy away from learning technical SEO and how to perform regular technical SEO health checks on websites. Your website must be crawlable, fast, and secure if you want that top spot on search engines.  There is not a one-size-fits-all solution when it comes to performing SEO technical checks. There are a variety of factors that could affect the need for technical analysis on your website.  But before we get started, let’s first get

Nowadays, people go on the Internet to find a lawyer that’s right for them, even if they get a referral from the people they know. According to Trust Pilot, 9 out of 10 consumers worldwide make the effort to read reviews before buying products. This means that consumers nowadays base their purchasing decisions on online reviews from past customers. Of course, with technology continuously evolving, consumers have become smarter when it comes to choosing the right service or product for them. You must have authentic reviews from real customers who talk about their experience with your business as 62%

What Is an AI Chatbot? These are programs that simulate human-like conversations with users who visit your website. They have become increasingly popular over the years, making business processes, such as customer service, sales, and human resources, more efficient. They are programmed to operate on their own using a process called Natural Language Processing (NLP) along with artificial intelligence, as well as the annotation of human data. What’s cool about this is that AI chatbots become smarter over time. They are often described as one of the most innovative and promising technologies that interact with humans. AI-powered chatbots can

Website speed is crucial nowadays as it is part of the user experience. If it takes a while for your website to load, you can expect an increased bounce rate, which could affect your visibility on search engines. There are many ways you can improve your website speed. This includes: When you choose a web host, it has to… Your website’s size will affect its loading speed. Therefore, you should make sure that you have suitable hosting and proper optimization, so you can get the size down to as low as possible without affecting the quality or user experience.

The Driving Force of Awareness and Revenue: Content Marketing Almost 40% of marketers say that content marketing is important in their overall marketing strategy.  According to the Content Marketing Institute, the top goal of companies for their content marketing effort is to boost brand awareness. This is in contrast to the more business-oriented outcomes, such as lead and revenue generation.  Even before the dawn of the Internet, content marketing has been a way for companies to get the attention of their target market. Before, they would have advertisements on newspapers, television, radio, and billboards. If they wanted a more

When it comes to finding local businesses, people turn to Google to find specific businesses within their area that meet their needs. Normally, people would type in “near me” on their search query, but nowadays, that’s no longer the case. When you simply type in the keyword for that you’re looking for, (for example: bankruptcy lawyer), Google will then give the list of different bankruptcy lawyers within your area. This is what local marketers today call “Local Pack.” What You Should Know About Google My Business and the Local Pack The Local Pack is a Search Engine Results Page

Online reviews are now transforming the way consumers decide what services or products they want to patronize. They turn to TripAdvisor to know other people’s experiences on hotels and sites, Yelp for restaurants and even go through the review section of Amazon to know if the product is worth buying or not. Sometimes, they even turn to Facebook reviews or Google My Business’s review section.  The way people perceive your business in the review section will make or break your success. That’s why if you’re starting out or if you’ve just started on digital marketing, you need to come