What Happens When Your Client Engages with Your Lead Magnet? If you’ve already thought of an ideal lead magnet for your law firm, then you should have an engaging landing page to get your potential clients fully sold on your unique selling proposition. So, What Is a Landing Page? What differentiates a landing page from the other pages on your website is that it has a form in which you can acquire your potential clients’ information and in exchange for an offer. Furthermore, its sole purpose is to convert individuals who view your page into actual clients.  Of course,
When a person engages with your website, you’d hope that they’ll come back to make a purchase or entrust you with your services. However, the buyer’s journey may not always be that simple. Oftentimes, they might have errands or tasks to do that get in the way and ultimately their decision to engage with your offer will be on the back burner of their minds. However, online marketing experts have found a way to trace these potential consumers and remind them about the offer that they missed. They do this through a strategy called “Retargeting.” What Is Retargeting? It
A lot of digital marketing experts have observed that Google is now changing its algorithm in a way that makes users simply stay on its page rather than go to another website. With that being said, it will become harder for businesses to get more traffic on their website when organic traffic is getting less and less traffic. That’s why many companies have turned to Google My Business to make their business visible on search engines, especially on Google’s local SEO.  But in general, what is Google My Business?  Google My Business is Google’s new feature that helps businesses
What most law firms forget is that managing your own law firm is still a business. Although building connections and prestige can get your phone ringing, it might not be enough. Having connections gets you loyalty, but you also may want to expand your network and get more people to entrust their cases to you. But how? Connecting with people through the Internet is what most businesses are doing, but somehow, most law firms are lacking. Having your own website means having your own mode of communication with your clients and prospective clients. But how do you make your
You probably think that your website may only serve as an online brochure for your new clients, but that should no longer be the case, especially in the age where online engagement is key to getting more leads and conversions. Should this be the case for you, however, you’re completely missing out on the online marketing opportunities and benefits your website could offer you and your clients. Getting a website that ONLY gives you a company description and services can only get you so far. Leaving it at that without updating your online content won’t give your law firm
How your website appears in smaller screens matter a lot. In fact, that single feature alone can affect your business massively. It can make you lose or gain prospective leads and clients. It can hide or connect you to the right people. And it can make or break your business’s success. So if you haven’t made your site mobile-friendly yet, now is the perfect time to do so. Here’s why you should optimize: Google is getting smarter – Traditional web practices have long been disregarded. Over the span of years, user behavior across the web have changed drastically. People
Email as a sole support medium. We have a great experience in using email for solving client problems with their websites. A few replies back and forth would suffice in closing issues. Superb. However, forwarding emails to our developers is not an easy job for any project manager, seriously. We tend to exchange countless replies with clients and the next thing we know, our inbox is just a long list of unread emails mixed with personal, lead emails, billing, subscriptions and all other unrelated mails, scattered. “Imagine the long thread of one single issue. Now you’re not just talking

Send Us a Message

Contact Us

Local Marketing Audit

Local Marketing Audit