Have you thought about what you’re planning to put on your law firm’s website? Don’t have the faintest idea as to what should be included? Perhaps this will help you. Often, you may be overwhelmed by the task of providing the necessary information on your website. However, what does your target audience expect from you when they search for a law firm on Google and come across your website?  You don’t need to put all the nitty-gritty details about your practice. But at the same time, you still need to inform them about what you do. What you need
Is your law firm’s website not getting enough traffic than you hoped it would? Perhaps you’re struggling with creating content for your website that will help increase your website’s traffic. We’ve seen a lot of bankruptcy lawyers have a hard time coming up with good content that will market their firm. At the same time, we’ve also seen lawyers that put in too much content that may be incomprehensible to their target audience. So what really makes your content unappealing to your audience? We give you the five common mistakes lawyers have in creating their own website content: Using
Yes, it does, especially if you’re focused on promoting your brand on search engines and through your website. If you’ve checked off all the SEO content requirements of your website but you haven’t checked if your website speed is fast enough for your users to stay on your page, then you might have a problem. Your webpage’s speed affects the overall user experience.  Think of it this way, when a user clicks on your website but it takes a while for it to load, then they’re going to go back and find a different website to get their information
Is your website’s speed too slow that it could potentially increase your bounce rate? Your website’s user experience is one of the most crucial aspects of online marketing. Having a slow website could affect their overall user experience because it takes them a while to get what they need from it. According to a survey, 47% of consumers expect the webpage to load in 2 seconds or less. However, most individuals would wait for 6-10 seconds before they abandon a page. So if your website speed continues at a snail’s pace, you can expect more and more users to
Being a law firm, marketing, in general, might not be up your alley. However, creating your own marketing plan for your online marketing campaign does not take as much time and effort as creating one for the traditional media channels. Of course, it still takes a lot of work, but the results it reaps is definitely worth it.  What Is in a Digital Marketing Plan? Generally, a marketing plan is an outline of your marketing strategy for the coming year, quarter, or month. In your marketing plan, you must determine the following:  Objectives and Long-Term Goals A Description of
Are you still paying expensive money for ads on your local newspaper, television channel, radio show, or billboard? Some of these are the most expensive forms of advertising. And in this day and age, it’s not guaranteed that you’d get the return on investment you’d want. With traditional media, you don’t have the metrics to see how you perform, and it’s difficult to identify what aspects of your campaign you may need to improve in. So you might be wondering, “what should I focus my marketing efforts in?” Nowadays, there are more and more people relying on the Internet
Nowadays, online reputation can make or break your business. One bad review from a customer can affect the way your potential customer or client sees your law firm, and thus, move on to your competitors.  With that, you must know where you stand in terms of online reputation. More often than not, bankruptcy law firms are not aware of their online reputation. They don’t know what their rating is online, how their customers perceive them through reviews, where reviews about them are coming up, and the likes.  Did you know that 93% of people say online reviews affect their
Nowadays, people rely on reviews to measure the trustworthiness of a business, including law firms. When businesses don’t have reviews yet, typically they will go to businesses with decent reviews and higher ratings.  According to BrightLocal, 82% of consumers read reviews for local businesses. This includes 93% of people aged 35-54. Studies conducted by bazaar voice also show that conversion rates are boosted by up to 58% when website visitors engage with customer reviews. As a law firm that operates within a given state, getting referrals or even good testimonials from clients is crucial, so you can get more
On the first page of your Google search, this might be the first thing you see… There are websites on the topmost portion of the search engine results page that have a small “Ad” in them. This means that they are paid ads, which means that law firms have paid money to Google so that they can be seen first when a user searches a specific keyword on their search engine and when they are clicked, these law firms pay Google through a specific budget they have set aside for that campaign. Paying search engines or social media platforms
Being a bankruptcy law firm in town, you might be relying on referrals and traditional marketing tactics to get more people to entrust their cases to you. However, perhaps you haven’t delved into local SEO marketing yet, so you’re not reaching out to as many people as you want to. The Internet has become an essential part of a person’s day-to-day life, especially when they make purchases.  That’s why SEO experts are now turning to Local SEO to optimize a business’s visibility to the local market on prominent search engines, like Google. So, What Is Local SEO?  Before Google

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