When a person engages with your website, you’d hope that they’ll come back to make a purchase or entrust you with your services. However, the buyer’s journey may not always be that simple. Oftentimes, they might have errands or tasks to do that get in the way and ultimately their decision to engage with your offer will be on the back burner of their minds. However, online marketing experts have found a way to trace these potential consumers and remind them about the offer that they missed. They do this through a strategy called “Retargeting.” What Is Retargeting? It