On the first page of your Google search, this might be the first thing you see… There are websites on the topmost portion of the search engine results page that have a small “Ad” in them. This means that they are paid ads, which means that law firms have paid money to Google so that they can be seen first when a user searches a specific keyword on their search engine and when they are clicked, these law firms pay Google through a specific budget they have set aside for that campaign. Paying search engines or social media platforms