Being a law firm, marketing, in general, might not be up your alley. However, creating your own marketing plan for your online marketing campaign does not take as much time and effort as creating one for the traditional media channels. Of course, it still takes a lot of work, but the results it reaps is definitely worth it.  What Is in a Digital Marketing Plan? Generally, a marketing plan is an outline of your marketing strategy for the coming year, quarter, or month. In your marketing plan, you must determine the following:  Having a detailed plan allows you to