The sad truth about SEO marketing is that if you’re not part of the first few companies on Google’s results page, then you won’t get the amount of traffic you want to achieve. According to HubSpot, 75% of users never scroll past the first page of search results. That’s why now more than ever, you must create engaging and educational content that your target audience loves and can share with their peers. Google continuously develops its algorithms to fit the behavior of its users, ensuring they get the information they are looking for as soon as they click the