Reviews are now the online equivalent of word of mouth. Hence, more and more consumers are now relying on reviews to make their purchasing decision. According to a study conducted by Trustpilot, 92% of consumers read online reviews before purchasing online. That’s why they say that if you want your business to stand out on search engines, you need to be more consistent about getting your reviews.  That’s why other than creating a personalized and functional website, as well as a strong social media presence, you also need to make an impact on your consumer that they have something