Commonly, organizations use SWOT Analysis to assess their current position before they decide on any new strategy. Nowadays, as businesses are shifting to the online market, marketers are now using SWOT Analysis to come up with their Seach Engine Optimization (SEO) strategy.  And with good reason. With SWOT Analysis, you find out what’s working well with your business and what’s not good. You try to set goals and come up with actionable plans on how to get there. The technique might be simple but doing a SWOT Analysis allows you to get an overview of your business’s current situation