Why Local Rankings Keep Slipping (And Nobody Explains Why) A lot of business owners around Lorton VA don’t even realize link building mistakes Lorton VA businesses make every day are quietly wrecking their local rankings.They do the basics right. Website looks fine. Google Business Profile is filled out. Maybe they even paid someone for “SEO help.” But the phone stays quiet. Maps rankings drop. Traffic comes in… and then nothing happens. The Binary Ideas Local Marketing team hears this story all the time. Owners say things like, “I thought backlinks were handled already,” or “Someone said links don’t matter