When it comes to finding local businesses, people turn to Google to find specific businesses within their area that meet their needs. Normally, people would type in “near me” on their search query, but nowadays, that’s no longer the case. When you simply type in the keyword for that you’re looking for, (for example: bankruptcy lawyer), Google will then give the list of different bankruptcy lawyers within your area. This is what local marketers today call “Local Pack.” What You Should Know About Google My Business and the Local Pack The Local Pack is a Search Engine Results Page

Online reviews are now transforming the way consumers decide what services or products they want to patronize. They turn to TripAdvisor to know other people’s experiences on hotels and sites, Yelp for restaurants and even go through the review section of Amazon to know if the product is worth buying or not. Sometimes, they even turn to Facebook reviews or Google My Business’s review section.  The way people perceive your business in the review section will make or break your success. That’s why if you’re starting out or if you’ve just started on digital marketing, you need to come

Reviews are now the online equivalent of word of mouth. Hence, more and more consumers are now relying on reviews to make their purchasing decision. According to a study conducted by Trustpilot, 92% of consumers read online reviews before purchasing online. That’s why they say that if you want your business to stand out on search engines, you need to be more consistent about getting your reviews.  That’s why other than creating a personalized and functional website, as well as a strong social media presence, you also need to make an impact on your consumer that they have something

The sad truth about SEO marketing is that if you’re not part of the first few companies on Google’s results page, then you won’t get the amount of traffic you want to achieve. According to HubSpot, 75% of users never scroll past the first page of search results. That’s why now more than ever, you must create engaging and educational content that your target audience loves and can share with their peers. Google continuously develops its algorithms to fit the behavior of its users, ensuring they get the information they are looking for as soon as they click the

Can’t find your website on search engines? Perhaps you have not implemented the right SEO practices to make it visible in your certain niche or area. Good content and SEO go hand-in-hand in increasing your online visibility. That’s why other than researching the content you’re publishing on your website, you need to know more about the SEO practices that will help you get more people to find your webpage and click on it for the information. So What Is SEO? Search Engine Optimization, or SEO, pertains to the practice of increasing your website traffic through non-paid or organic search

Have you thought about what you’re planning to put on your law firm’s website? Don’t have the faintest idea as to what should be included? Perhaps this will help you. Often, you may be overwhelmed by the task of providing the necessary information on your website. However, what does your target audience expect from you when they search for a law firm on Google and come across your website?  You don’t need to put all the nitty-gritty details about your practice. But at the same time, you still need to inform them about what you do. What you need

Is your law firm’s website not getting enough traffic than you hoped it would? Perhaps you’re struggling with creating content for your website that will help increase your website’s traffic. We’ve seen a lot of bankruptcy lawyers have a hard time coming up with good content that will market their firm. At the same time, we’ve also seen lawyers that put in too much content that may be incomprehensible to their target audience. So what really makes your content unappealing to your audience? We give you the five common mistakes lawyers have in creating their own website content: We

Yes, it does, especially if you’re focused on promoting your brand on search engines and through your website. If you’ve checked off all the SEO content requirements of your website but you haven’t checked if your website speed is fast enough for your users to stay on your page, then you might have a problem. Your webpage’s speed affects the overall user experience.  Think of it this way, when a user clicks on your website but it takes a while for it to load, then they’re going to go back and find a different website to get their information

Is your website’s speed too slow that it could potentially increase your bounce rate? Your website’s user experience is one of the most crucial aspects of online marketing. Having a slow website could affect their overall user experience because it takes them a while to get what they need from it. According to a survey, 47% of consumers expect the webpage to load in 2 seconds or less. However, most individuals would wait for 6-10 seconds before they abandon a page. So if your website speed continues at a snail’s pace, you can expect more and more users to

Being a law firm, marketing, in general, might not be up your alley. However, creating your own marketing plan for your online marketing campaign does not take as much time and effort as creating one for the traditional media channels. Of course, it still takes a lot of work, but the results it reaps is definitely worth it.  What Is in a Digital Marketing Plan? Generally, a marketing plan is an outline of your marketing strategy for the coming year, quarter, or month. In your marketing plan, you must determine the following:  Having a detailed plan allows you to