Nowadays, people go on the Internet to find a lawyer that’s right for them, even if they get a referral from the people they know. According to Trust Pilot, 9 out of 10 consumers worldwide make the effort to read reviews before buying products. This means that consumers nowadays base their purchasing decisions on online reviews from past customers.
Of course, with technology continuously evolving, consumers have become smarter when it comes to choosing the right service or product for them. You must have authentic reviews from real customers who talk about their experience with your business as 62% of consumers don’t support brands that engage in review censorship.
Also, the number of your reviews matters as 54.7% of consumers read at least 4 reviews before making a purchasing decision. You can solicit quality reviews from your clients by making the process easy for them. You can read our previous article about creating an efficient online reputation management system.
So where should you focus on building your online reputation as a law firm?
We give you a list of the reputable review websites that users may use to find the attorney in their area that’s right for them.
Top Review Sites Law Firms Should Check Out
We give you a list of the reputable review websites that users may use to find the attorney in their area that’s right for them. Sign up on any of these sites and build your online reputation by having your clients review your business. Optimizing your law firm in any of these sites will not only improve your visibility on search engines but also increase your conversion rate.
- Google Reviews
Of course, you would want to establish your own Google My Business account to improve your SEO rankings. And the reviews you get on your Google My Business account also helps in improving your online reputation and visibility.
Searching for reviews is effortless for your potential clients because your business profile will immediately appear on the right side of the search results. They only click on your business or sometimes, if they specifically search for your law firm on the search engine, it immediately appears.
- Yelp
Although Yelp is mostly known for finding the nearest restaurants with the best ratings, this can be used for finding reputable law firms as well. That’s why having your own Yelp account also helps.
As Yelp is a popular review site, your reviews on it will usually appear first on your potential clients’ search engine results.
- Lawyers.com
With over 1 million lawyer reviews, this niche lawyer review site should be part of your list in building an online reputation. This has an easy-to-use “Ask a Lawyer” section where local attorneys can answer a user’s law-related inquiries. What’s great about this site is that it’s easier for your potential client to leave their reviews.
So what are you waiting for? Create your account today.
- FindLaw
This is a website that’s not only a resource for lawyers but users looking for a lawyer or legal advice as well. It provides users, who may not be lawyers, the content they need to learn about laws in their specific areas.
On this website, lawyers can also search for contracts, cases, and articles on the site’s “For Legal Professionals” area. Although your clients cannot provide ratings on this site, they can make recommendations on behalf of your law firm, expanding your network of referrals.
- NOLO
NOLO is a lawyer directory that can connect potential clients with a list of attorneys that may be right for their particular needs. Users can view individual lawyers and connect them to the one they choose. As many users now have over one million consultation requests to date, you should definitely consider putting your law firm’s name on their directory.
With NOLO, you can have your own basic profile and publish articles to gain exposure on their directory. This also helps in positioning your law firm as an expert in the field, aiding you with conversions.
Do You Need Help in Improving Your Online Reputation?
Binary Ideas has the knowledge and resources needed to boost your law firm’s online reputation. We can create a review management system for you to easily solicit online reviews from clients and keep track of their feedback. Our team can also sign you up on relevant review websites, as well as monitor your reviews for you.
Would you like to know more about our digital marketing services in Fairfax VA? Please contact us today.
