When a person engages with your website, you’d hope that they’ll come back to make a purchase or entrust you with your services. However, the buyer’s journey may not always be that simple. Oftentimes, they might have errands or tasks to do that get in the way and ultimately their decision to engage with your offer will be on the back burner of their minds. However, online marketing experts have found a way to trace these potential consumers and remind them about the offer that they missed. They do this through a strategy called “Retargeting.” What Is Retargeting? It

A lot of digital marketing experts have observed that Google is now changing its algorithm in a way that makes users simply stay on its page rather than go to another website. With that being said, it will become harder for businesses to get more traffic on their website when organic traffic is getting less and less traffic. That’s why many companies have turned to Google My Business to make their business visible on search engines, especially on Google’s local SEO.  But in general, what is Google My Business?  Google My Business is Google’s new feature that helps businesses