A lot of digital marketing experts have observed that Google is now changing its algorithm in a way that makes users simply stay on its page rather than go to another website. With that being said, it will become harder for businesses to get more traffic on their website when organic traffic is getting less and less traffic. That’s why many companies have turned to Google My Business to make their business visible on search engines, especially on Google’s local SEO.
But in general, what is Google My Business?
Google My Business is Google’s new feature that helps businesses easily connect with their potential clients or customers across Google Search and Google Maps.
Typically, it would like this:
So why is it important to manage your business through Google My Business and not just through social media and your website?
According to HubSpot, 46% of all Google searches have local intent, meaning if they’re looking for a law firm, they’d want to find someone close by so they don’t have to travel far.
At the same time, according to STAT analytics, 93% of local searches now feature Google My Business Listings.
Here’s what your potential clients will see if they’re trying to search for a bankruptcy lawyer within their area.
Of course, the first thing they see are the paid ads; however, to them, it’s a lot easier to go through the listings on the local SEO section as they show which law firm is closest to them or which one has a better rating. These first four law firms are the ones getting the leads (as of May 1, 2020) as they are the first businesses that your target market will see when they make their search.
Website optimization may be important but optimizing your listing on Google My Business should also be one of your priorities if you really want to visible online.
Not only that, but Google has also made it possible for potential clients to engage with your business with features like:
- You can now post blogs
- Your clients can now inquire about your legal services
- They can now message you directly through Google My Business
- They can now book appointments through your listing
- They can post reviews about your services so that potential clients can see whether or not your services are trustworthy
According to BrightLocal, average businesses receive 33 clicks each month from their Google My Business Listing, with 59 actions overall. Another recent survey of theirs found that 64% of consumers have utilized Google My Business listing to look for local a business’s address or phone number.
Therefore, as you can see, Google My Business has become a critical asset for any business, especially law firms, when it comes to getting more customers or clients.
Of course, simply creating an account and adding your information isn’t enough to get you noticed by your potential clients. You need to optimize your business on the listing so you can be one of the top 4 on the search results.
How Binary Ideas Can Be of Help
Binary Ideas offers its expertise in Search Engine Optimization to make sure your business gets noticed by your potential target market and help you get the bankruptcy cases you want to generate more revenue. We’ve worked with numerous law firms in making them visible to their target market by putting them on the first page of search engines with the use of up-to-date SEO strategies.
You can learn more about how we help you optimize your Google My Business listing when you get in touch with us today!