What Happens When Your Client Engages with Your Lead Magnet? If you’ve already thought of an ideal lead magnet for your law firm, then you should have an engaging landing page to get your potential clients fully sold on your unique selling proposition. So, What Is a Landing Page? What differentiates a landing page from the other pages on your website is that it has a form in which you can acquire your potential clients’ information and in exchange for an offer. Furthermore, its sole purpose is to convert individuals who view your page into actual clients.  Of course,