Yes, it does, especially if you’re focused on promoting your brand on search engines and through your website. If you’ve checked off all the SEO content requirements of your website but you haven’t checked if your website speed is fast enough for your users to stay on your page, then you might have a problem. Your webpage’s speed affects the overall user experience.  Think of it this way, when a user clicks on your website but it takes a while for it to load, then they’re going to go back and find a different website to get their information