Yes, it does, especially if you’re focused on promoting your brand on search engines and through your website. If you’ve checked off all the SEO content requirements of your website but you haven’t checked if your website speed is fast enough for your users to stay on your page, then you might have a problem. Your webpage’s speed affects the overall user experience.
Think of it this way, when a user clicks on your website but it takes a while for it to load, then they’re going to go back and find a different website to get their information or services from. When the experience is similar to the next user, the pattern repeats. This will contribute to an increased bounce rate, which will affect your website’s Google ranking.
Did You Know That Speed Is Now a Ranking Factor for Mobile Searches?
In Google’s update in 2018, they’ve made page speed as a ranking factor for mobile searches. So why does it matter for you if Google has decided it this way? For the most part, a lot of people are now using their phones to search for information. According to Statista, there are currently 4.17 billion active mobile internet users worldwide. Also, 92% of the population in the US are using their mobile phone for the Internet. So if your website does not load fast or is not mobile-friendly, then Google won’t bring your website up the search rankings.
How Do You Know Whether or Not Your Site Is Slow?
There are actually many online tools for you to use, so you can determine if your website speed meets the minimum load time. You can even have Google analyze the speed of your website.
Here’s an example of a speed report for website:
As you can see here, the report says that this website only has an average speed score of 6, which isn’t really good. What you want to have instead is a score that will make the circle go yellow or green.
When it goes yellow or green, it means that your website speed is up to the standard Google wants for any website.
What Should You Do if Your Website Is Slow?
There are a lot of tactics you can do to ensure your website is running smoothly. You can check out our previous article on how to improve your website speed. Or you can get the help of professionals who can get your website running smoothly, as well as see other aspects of your website that may need some work, so you can get more traffic and conversions.
Binary Ideas Is the Solution for Your Online Marketing Needs
When it comes to creating a converting website, Binary Ideas has the tools and insight to make sure your website is up and running, and you have all everything you need to boost your law firm’s online presence. Website speed is one thing, but that’s just one cherry on the cake.
There’s so much more you may need to do to get more people to seek out your services online. And if you want to focus more on your practice, then you should get professionals to get the job done for you. We have a team of web developers, designers, and online marketing experts to work with you in boosting your website’s traffic, gaining more conversions, and increasing your revenue.
Get in touch with us today to learn more about our services.