When it comes to finding local businesses, people turn to Google to find specific businesses within their area that meet their needs. Normally, people would type in “near me” on their search query, but nowadays, that’s no longer the case. When you simply type in the keyword for that you’re looking for, (for example: bankruptcy lawyer), Google will then give the list of different bankruptcy lawyers within your area. This is what local marketers today call “Local Pack.” What You Should Know About Google My Business and the Local Pack The Local Pack is a Search Engine Results Page

Online reviews are now transforming the way consumers decide what services or products they want to patronize. They turn to TripAdvisor to know other people’s experiences on hotels and sites, Yelp for restaurants and even go through the review section of Amazon to know if the product is worth buying or not. Sometimes, they even turn to Facebook reviews or Google My Business’s review section.  The way people perceive your business in the review section will make or break your success. That’s why if you’re starting out or if you’ve just started on digital marketing, you need to come

Reviews are now the online equivalent of word of mouth. Hence, more and more consumers are now relying on reviews to make their purchasing decision. According to a study conducted by Trustpilot, 92% of consumers read online reviews before purchasing online. That’s why they say that if you want your business to stand out on search engines, you need to be more consistent about getting your reviews.  That’s why other than creating a personalized and functional website, as well as a strong social media presence, you also need to make an impact on your consumer that they have something

The sad truth about SEO marketing is that if you’re not part of the first few companies on Google’s results page, then you won’t get the amount of traffic you want to achieve. According to HubSpot, 75% of users never scroll past the first page of search results. That’s why now more than ever, you must create engaging and educational content that your target audience loves and can share with their peers. Google continuously develops its algorithms to fit the behavior of its users, ensuring they get the information they are looking for as soon as they click the