Online reviews are now transforming the way consumers decide what services or products they want to patronize. They turn to TripAdvisor to know other people’s experiences on hotels and sites, Yelp for restaurants and even go through the review section of Amazon to know if the product is worth buying or not. Sometimes, they even turn to Facebook reviews or Google My Business’s review section.  The way people perceive your business in the review section will make or break your success. That’s why if you’re starting out or if you’ve just started on digital marketing, you need to come