When Facebook Ads Feel Like Guesswork, Better Targeting Changes Everything Many business owners try running ads online and end up feeling frustrated. The ads get clicks, maybe even a little traffic, but the phone stays quiet. Around Northern Virginia, the team at Binary Ideas Local Marketing hears this story all the time. A business owner boosted a post, spent a few hundred dollars, and expected new leads. Instead, the results felt confusing. That’s where facebook ad targeting starts to matter. Running ads isn’t really the hard part. The hard part is making sure the ads reach the right people.