When Facebook Ad Formats Go Wrong, Budgets Disappear Fast A lot of business owners across Fairfax County, Lorton, and Northern Virginia spend money on ads… but don’t really know why they aren’t working. They boost a post. Try a campaign. Maybe switch images once or twice. Still nothing. That’s where facebook ad formats start to matter more than most people think—especially for businesses trying to run Facebook ads in Fairfax, VA and nearby areas. Because honestly… most businesses don’t have an ad problem.They have a format problem. The team at Binary Ideas Local Marketing sees this all the time.