When Google Ads Feels More Like a Gamble Than a Growth System For many business owners, building a google ads strategy feels confusing right from the start. They launch campaigns, spend money, see clicks come in… but the phone stays quiet. Around Lorton, VA and nearby areas like Fairfax County and Woodbridge, the team at Binary Ideas Local Marketing often hears the same thing.“We’re getting traffic… but not real leads.” That’s the frustrating part. Because clicks look good on paper. But clicks don’t pay the bills. Calls do. Most businesses don’t struggle because Google Ads doesn’t work. They struggle