Have you thought about what you’re planning to put on your law firm’s website? Don’t have the faintest idea as to what should be included? Perhaps this will help you.
Often, you may be overwhelmed by the task of providing the necessary information on your website. However, what does your target audience expect from you when they search for a law firm on Google and come across your website?
You don’t need to put all the nitty-gritty details about your practice. But at the same time, you still need to inform them about what you do. What you need to do is provide a crossroads of information and personalization to make them want to work with you on their case. You should not overwhelm them with jargon or give them any less that they don’t even know what you offer.
To make it simple for you, here’s a list of all the things your target audience needs from your website:
- Your Services
Of course, one of the most important contents of your website is to know what your specialization is as a lawyer. Do you deal with bankruptcy law and consumer law? If so, what can you help your prospective clients with? Perhaps you are an attorney that handles criminal law or any other law practice. Make sure to explain this in a way that your target audience can understand. You can even have a video on your website to allow them to understand your services better. After your services, make sure to add a call-to-action, so they know how they can reach you right away.
- Your Contact Information and Location
You need to add your contact information and location, so your target audience can contact you right away. You can even add in your social media accounts like your LinkedIn and Twitter accounts, so they’ll have multiple avenues to get in touch with you to ask a question, voice a concern, or know more about your law practice.
- Client Testimonials
As reviews matter in your target audience’s decision-making process, you must provide your website with client testimonials that express current or previous clients’ trust in you. According to Vendasta, 88% of consumers have said that reviews influence their online purchasing decisions. That’s why you must encourage your clients to provide testimonies about how you’ve helped them, so you can attract and reassure your potential clients as well.
- About Your Practice or Law Firm
Your client needs to know more about your law firm, too. Make sure you have a brief description of your law firm on your websites, like your experience, awards, and accomplishments, your educational background, what you believe in, and in what way makes you stand out from other lawyers in your area. Of course, you have to speak about yourself in a way that lets your target audience know how you can help them and why you are right for the job, sort of like a convincing and concise resume.
- Customer Service AI Bot
Now, this is not always a must, but it can be beneficial. According to Forrester, 66% of US online adults said that valuing their time is the most essential thing a company can do to ensure a good online customer experience. When you have an AI customer service plugin, it helps you entertain your clients’ needs while you are not around. Using AI for customer service on your website improves user engagement and helps them find the information they need. Although for now, the AI’s capacities are only limited, there are still features it can do that will help in improving your potential clients’ user experience.
When it comes to finding a lawyer, what your target audience really needs from you are ways to contact you, and information about how you can help them. It all really comes down to essentials. However, when it comes to the search engine optimization (SEO) sense, you can also provide blogs that will help you boost your online visibility and update your website regularly to ensure it’s running and up to date.
If you want to know what you’re doing wrong with your website’s current content, you can check out our previous blog for some useful insight.
Binary Ideas Is Your Partner in Online Marketing Success
Do you need help in designing your website and creating valuable content that will help you gain more clients? You can enlist the help of our experienced and reliable team. Our professionals at Binary Ideas have helped many bankruptcy lawyers in designing and developing their websites, making them fast, user-friendly, and useful in their attempt to interact more with their market and improve their online presence.
If you want to know more about how we can help you create your law firm’s website, feel free to contact us today.