Are you still paying expensive money for ads on your local newspaper, television channel, radio show, or billboard? Some of these are the most expensive forms of advertising. And in this day and age, it’s not guaranteed that youâ€™d get the return on investment youâ€™d want. With traditional media, you donâ€™t have the metrics to see how you perform, and itâ€™s difficult to identify what aspects of your campaign you may need to improve in.
So you might be wondering, â€œwhat should I focus my marketing efforts in?â€
Nowadays, there are more and more people relying on the Internet to search for businesses that can meet their needs. This includes law firms of all kinds. Whether you are a bankruptcy lawyer or a lawyer that practices criminal law, youâ€™ll have people searching for your business from all kinds of places. So how can your law firm be visible to these types of users?
You need to start venturing into digital marketing.
What is Digital Marketing?
These are marketing strategies that cater to specific individuals on the Internet. Through digital marketing, you identify, build, and target an audience that may require your service or product. It involves the use of many digital channels, so you can grab the attention and connect with your prospective customers in a broader and more cost-effective way.
Whatâ€™s great about digital marketing is that itâ€™s not as expensive as your usual tv, radio, or print ad. You only need to invest in a certain amount, and then familiarize yourself with Internet practices that will help boost your businessâ€™s visibility online.
If this is not enough to convince you, here are 5 legitimate reasons why you should move one from print and focus your advertising online:
- 60% of smartphone users have contacted directly contacted businesses through Googleâ€™s search results (Think with Google, 2019)
With a lot of people having access to the Internet through their smartphones, Google has now made it easier for businesses to be contacted by their market directly through the search results. Thatâ€™s why when you search for certain types of businesses, letâ€™s say a bankruptcy law firm in Annapolis, MD, you are going to see a list of law firms that specialize in bankruptcy, as well as features that make it easier for the user to reach them.
- Email marketing has a 4400% ROI on average (OptinMonster, 2020)
Email marketing has become an essential tool in digital marketing. According to Adestra, consumers prefer communicating with their preferred brands through email. At the same time, most marketers prefer email marketing. When done right, email marketing is typically effective in generating more conversions. Users are more drawn to more personalized email marketing content. Thatâ€™s why, as much as possible, you need to know more about your consumer and build a close relationship with them through the content that you send them.
Whether you can give them webinars about bankruptcy or perhaps a free consultation on their case, you have to make it as compelling as possible.
- There are 3.2 billion social media users every day (Lauro Medija, 2020)
Did you know that this is at least 42% of the population thatâ€™s active on social media every day? And the numbers continue to increase. If youâ€™re adept with online marketing, then this means a business opportunity for you and your law firm. Through an effective social media campaign, youâ€™ll acquire more traffic on your social media page and websites, resulting in more potential clients.
Of course, you need to choose the platforms you use wisely. Where do you think your potential clients are? Are they most likely business owners? If they are, then LinkedIn is the perfect platform to connect with them and advertise. If they are the common people or adults, then perhaps Facebook is a great way to reach out to them.
- 87% of video marketers say video has increased traffic to their website (wyzowl, 2020)
Nowadays, television commercials are even more expensive and may not even get you the ROI you need. However, with video marketing, youâ€™ll be able to save on money while targeting your videos to the right people.
According to the same survey, 81% of video marketers have also said that the duration of website visits have also increased through video marketing. By having videos on your websites, like testimonials or product infomercials, youâ€™ll increase your websiteâ€™s ranking on Google searches. The use of video marketing continuously increases as most users rely on videos to know more about the product rather than read about it on blogs.
- 90% of people who remembered reading online reviews claimed that positive testimonials influenced their buying decisions (Zendesk, 2020)
This is what separates the traditional form of marketing to digital marketing. With digital marketing, people can see your legitimacy and excellent service through online reviews. Before, you used to rely on word of mouth (literally!) to have more people trust your law firm or any other business. However, nowadays, people look through customer or client reviews to influence their decision.
There are a lot of websites that allow users to rate your business. This includes Googleâ€™s very own listing feature, Google My Business, and most prominently, Yelp.
These are just some of the many reasons why you should make the marketing switch to online marketing. If you are having a hard time managing your law firm while promoting your business, you can find experts in digital marketing to help you develop your digital footprint on the Internet, so you can get more clients and more people to know about your law firm.
How Binary Ideas Can Help You
If you want to get started marketing your law firm on the Internet, our expert team of website developers, designers, social media and SEO experts, and content writers can help in boosting its online presence.
Our years of experience in helping clients build a solid reputation on the Internet has allowed us to hone our skills and discover effective online marketing strategies that will effectively generate revenue for your law firm. You can talk with our representative, so you can know more about how digital marketing can benefit your business.
Get in touch with us today, and start your online success!