Being a law firm, marketing, in general, might not be up your alley. However, creating your own marketing plan for your online marketing campaign does not take as much time and effort as creating one for the traditional media channels. Of course, it still takes a lot of work, but the results it reaps is definitely worth it.  What Is in a Digital Marketing Plan? Generally, a marketing plan is an outline of your marketing strategy for the coming year, quarter, or month. In your marketing plan, you must determine the following:  Having a detailed plan allows you to

Are you still paying expensive money for ads on your local newspaper, television channel, radio show, or billboard? Some of these are the most expensive forms of advertising. And in this day and age, it’s not guaranteed that you’d get the return on investment you’d want. With traditional media, you don’t have the metrics to see how you perform, and it’s difficult to identify what aspects of your campaign you may need to improve in. So you might be wondering, “what should I focus my marketing efforts in?” Nowadays, there are more and more people relying on the Internet

Nowadays, online reputation can make or break your business. One bad review from a customer can affect the way your potential customer or client sees your law firm, and thus, move on to your competitors.  With that, you must know where you stand in terms of online reputation. More often than not, bankruptcy law firms are not aware of their online reputation. They don’t know what their rating is online, how their customers perceive them through reviews, where reviews about them are coming up, and the likes.  Did you know that 93% of people say online reviews affect their

Nowadays, people rely on reviews to measure the trustworthiness of a business, including law firms. When businesses don’t have reviews yet, typically they will go to businesses with decent reviews and higher ratings.  According to BrightLocal, 82% of consumers read reviews for local businesses. This includes 93% of people aged 35-54. Studies conducted by bazaar voice also show that conversion rates are boosted by up to 58% when website visitors engage with customer reviews. As a law firm that operates within a given state, getting referrals or even good testimonials from clients is crucial, so you can get more