Nowadays, people rely on reviews to measure the trustworthiness of a business, including law firms. When businesses don’t have reviews yet, typically they will go to businesses with decent reviews and higher ratings.  According to BrightLocal, 82% of consumers read reviews for local businesses. This includes 93% of people aged 35-54. Studies conducted by bazaar voice also show that conversion rates are boosted by up to 58% when website visitors engage with customer reviews. As a law firm that operates within a given state, getting referrals or even good testimonials from clients is crucial, so you can get more

On the first page of your Google search, this might be the first thing you see… There are websites on the topmost portion of the search engine results page that have a small “Ad” in them. This means that they are paid ads, which means that law firms have paid money to Google so that they can be seen first when a user searches a specific keyword on their search engine and when they are clicked, these law firms pay Google through a specific budget they have set aside for that campaign. Paying search engines or social media platforms

Being a bankruptcy law firm in town, you might be relying on referrals and traditional marketing tactics to get more people to entrust their cases to you. However, perhaps you haven’t delved into local SEO marketing yet, so you’re not reaching out to as many people as you want to. The Internet has become an essential part of a person’s day-to-day life, especially when they make purchases.  That’s why SEO experts are now turning to Local SEO to optimize a business’s visibility to the local market on prominent search engines, like Google. So, What Is Local SEO?  Before Google

What Happens When Your Client Engages with Your Lead Magnet? If you’ve already thought of an ideal lead magnet for your law firm, then you should have an engaging landing page to get your potential clients fully sold on your unique selling proposition. So, What Is a Landing Page? What differentiates a landing page from the other pages on your website is that it has a form in which you can acquire your potential clients’ information and in exchange for an offer. Furthermore, its sole purpose is to convert individuals who view your page into actual clients.  Of course,

When a person engages with your website, you’d hope that they’ll come back to make a purchase or entrust you with your services. However, the buyer’s journey may not always be that simple. Oftentimes, they might have errands or tasks to do that get in the way and ultimately their decision to engage with your offer will be on the back burner of their minds. However, online marketing experts have found a way to trace these potential consumers and remind them about the offer that they missed. They do this through a strategy called “Retargeting.” What Is Retargeting? It

A lot of digital marketing experts have observed that Google is now changing its algorithm in a way that makes users simply stay on its page rather than go to another website. With that being said, it will become harder for businesses to get more traffic on their website when organic traffic is getting less and less traffic. That’s why many companies have turned to Google My Business to make their business visible on search engines, especially on Google’s local SEO.  But in general, what is Google My Business?  Google My Business is Google’s new feature that helps businesses

What most law firms forget is that managing your own law firm is still a business. Although building connections and prestige can get your phone ringing, it might not be enough. Having connections gets you loyalty, but you also may want to expand your network and get more people to entrust their cases to you. But how? Connecting with people through the Internet is what most businesses are doing, but somehow, most law firms are lacking. Having your own website means having your own mode of communication with your clients and prospective clients. But how do you make your

You probably think that your website may only serve as an online brochure for your new clients, but that should no longer be the case, especially in the age where online engagement is key to getting more leads and conversions. Should this be the case for you, however, you’re completely missing out on the online marketing opportunities and benefits your website could offer you and your clients. Getting a website that ONLY gives you a company description and services can only get you so far. Leaving it at that without updating your online content won’t give your law firm